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PROJECT DISCOVERY FORM
Please use this form to describe the details of your project.
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Step 1
Project Code
If you were given a Project Code please enter it below. Otherwise, leave this field blank.
Project Code
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Project Discovery Form
Project Name
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Company Name
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Point of Contact
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Address
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City
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State
Select An Option
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Arizona
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California
Colorado
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Florida
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Maine
Maryland
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New York
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Ohio
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South Carolina
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Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Zip
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Phone
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E-Mail
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Website
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What is the company’s Mission Statement?
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What is the company’s Positioning Statement?
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What is the Tagline, Slogan, or USP (Unique Selling Proposition)?
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Is there a company product or service you would like to focus on?
What are its features? How is it used in everyday application? What makes your products/services unique? How is it marketed or advertised?
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What is the target audience?
What is the age, sex, socio-economic status, geographical location of your ideal customer? Are they already knowledgeable about your products or services?
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How do your products/services benefit the user?
Focus on 2 of the strongest benefits? Does it save time, effort, or money? Be as detailed as possible.
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Are there competitors?
What similar products, services, or companies are available to your audience? Be objective, please list names, prices, specifications, features, and any other important details that should be noted. What
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What are the objectives of this project?
Pick 2
Promotion
Brand Awareness
Increase Sales
Informational
Increase Traffic
Entertainment
Customer Education
Generate Leads
Customer Conversion
What Camp Pixel services would you like to incorporate into this project?
✓ All That Apply
2D Animation
3D Animation
Motion Graphics
Visualization
Explainer Videos
Logo Reveals
Lower Thirds
Brand Consulting
Identity Design
Logo Design
Post-Production
Match Moving
Rotoscoping
Illustration
Adverts
Print Media
Creative Consulting
Please describe your project.
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What image or feel do you want to project?
Pick 5 or Less
Affordable
Architectural
Articulate
Authentic
Bold
Calm
Caring
Casual
Children / Kids
Chipper
Classy
Comforting
Commanding
Confident
Conservative
Contemporary
Corporate
Creative
Creepy
Cutting Edge
Designer
Easygoing
Eccentric
Educational
Elegant
Elite
Energetic
Enthusiastic
Exciting
Extreme
Fast-Paced
Feminine
Foreign
Formal
Friendly
Fun
Funny
Geeky / Nerdy
Genuine
Happy
Happy-Go-Lucky
Heroic
High-End
High-Energy
High-Tech
Hip
Holiday
Humorous
Informative
Inquisitive
Inspirational
Intellectual
Knowledgeable
Manly / Masculine
Mature
Medical
Mellow
Mischievous
Monotone
Motivational
Movie Trailer
Multilingual
Mysterious
Natural
Ominous
Personal
Playful
Professional
Proud
Quirky
Reassuring
Religious
Retail
Retro
Romantic
Rugged
Sad
Scary
Scientific
Serious
Sincere
Slow-Paced
Sophisticated
Straightforward
Strong
Sweet
Sympathetic
Technical
Traditional
Trustworthy
Uplifting
Upper Class
Urban / Street
Versatile
Wacky
Warm
What is the color palette?
✓ All That Apply - List specific color codes in the next section if applicable.
Black
Light-Gray
Medium-Gray
Dark-Gray
White
Aqua
Beige
Blue
Brown
Cantaloupe
Chartreuse
Coral
Cream
Crimson
Cyan
Fuchsia
Gold
Green
Honey Dew
Hot Pink
Indigo
Ivory
Khaki
Lavender
Lime
Magenta
Maroon
Mustard
Navy
Olive
Orange
Peach
Pink
Plum
Purple
Red
Salmon
Silver
Sky Blue
Tan
Teal
Turquoise
Violet
Yellow
Please list any brand color codes in PMS, HEX, RGB, or CMYK format.
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Additional Details
Please include any additional details such as a requested deadline, key points, associated marketing campaign, or any other notes that you would like us to consider.
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Please upload any logos or iconography associated with the project.
Vector format preferred.
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UPLOAD
Please upload any photos or images associated with the project.
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UPLOAD
Please upload any inspirational images that have an aesthetic you prefer.
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UPLOAD
Please list the URLs of any media or content you would like us to review.
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Please list the URLs of any competitors you would like us to review.
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SUBMIT PROJECT DISCOVERY FORM
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